Finding Your Blue Sea
Today, I want to talk about how to work in the blue sea and not the red sea.
[Explanation] So, what do I mean by the blue sea and the red sea? The red sea is a term used to describe a highly competitive market where there are already many players offering the same product or service. It’s called the red sea because it’s like a feeding frenzy where everyone is fighting for the same customers, like sharks fighting over a limited amount of food.
On the other hand, the blue sea is a market that is untapped or underserved. It’s called the blue sea because it’s like a calm ocean where there are plenty of opportunities to swim around and explore without any competition.
[Benefits of the blue sea] Now, you might be thinking that the red sea is where all the money is, but that’s not necessarily true. Working in the blue sea can be just as lucrative, if not more so because you have the opportunity to create a new market or offer a unique product or service that nobody else is offering.
In the blue sea, you can focus on building relationships with your customers and providing them with a great experience, rather than constantly competing with other affiliates for the same customers.
[How to find the blue sea] So, how do you find the blue sea? One strategy is to look for sub-niches within a broader market. For example, the keto diet market is a red sea, but there are many sub-niches within that market that are underserved or overlooked.
One sub-niche within the keto diet market is the keto diet for vegetarians. Many vegetarians struggle with finding protein sources that are compatible with the keto diet, so there is an opportunity to create content and products that cater specifically to this group.
Another sub-niche within the keto diet market is the keto diet for diabetes. People with diabetes need to be careful about their carbohydrate intake, so there is an opportunity to create content and products that cater specifically to this group.
[Conclusion] In conclusion, working in the blue sea can be a great strategy for affiliate marketers who want to stand out from the competition and create a unique value proposition for their customers. By looking for sub-niches within a broader market, you can find opportunities that others have overlooked and create a loyal following of customers who appreciate the value you provide. Thanks for watching, and I’ll see you in the next lesson.